NEWS FROM APSP
Club Estrellas Enhances Online Options for Members [August 2010]
The best and the latest from North Star and The Shops at La Cantera
San Antonio has long been a shopper's paradise for Mexican Nationals as a city boasting two premiere, super regional shopping destinations – North Star and The Shops at La Cantera. Club Estrellas (The Star Club) the centers' loyalty program targeting Mexican Nationals, recently expanded its website component to give members a central resource for shopping, entertainment and travel offers available in San Antonio.
"Club Estrellas is more than 30,000 active members strong," says Michelle Robertson, senior marketing manager for North Star and The Shops at La Cantera. "We wanted to strengthen our relationship with existing members and garner new shoppers as the buzz about clubestrellas.com spreads throughout the Mexican National Consumers. It has all the elements of a luxury, chic club membership."
New Club Estrellas members receive a VIP card which entitles them to additional information on special promotions and services at more than 90 participating retailers. With just one click, members can access information on travel to San Antonio and hotel to include discounts and benefits from partners around the city.
The innovative Club Estrellas website is now a driving force that reaches top spending Mexican Nationals. The website is proving impactful on consumer behavior with 30 percent of hits resulting in new members and achieving a 218 percent increase in visitation.
"The Mexican National traveler to San Antonio is an important market segment for SeaWorld San Antonio. Club Estrellas provides us with a unique opportunity to effectively reach a captive, niche audience and generate travel to San Antonio ," said Jeff Miller, Vice President of Marketing.
"The Westin La Cantera Resort can attest to the exponentially growing interest in San Antonio from the leisure and business traveler in Mexico. In the past 10 years, we've seen a substantial increase of visitors to our resort from Mexico. Our partnership with The Shops at La Cantera and the long-standing North Star Mall, as well as the state-of-the-art medical services offered in San Antonio, make the resort a perfect fit for the Mexico traveler." Donna Butler, public relations director, The Westin La Cantera.
Numerous choices to dazzle your world
North Star and The Shops at La Cantera entice serious, upscale shoppers with nine department stores and more than 350 specialty shops.
North Star boasts an impressive selection of shops. Dillard's, JCPenney, Macy's, Saks Fifth Avenue and over 200 specialty stores, including Apple, Armani Exchange, bebe, BCBGMAXAZRIA, Coach, Guess, J.Crew, Juicy Couture, MAC Cosmetics, Montblanc, Oakley, Talbots and Williams Sonoma to name a few.
North Star dining highlights include The Cheesecake Factory, a unique, upscale casual dining restaurant and bar featuring approximately 200 menu selections including appetizers, pizza, pasta, seafood, steaks, salads, sandwiches, and more. The menu also offers specialty dishes like Chicken Madeira, Miso Salmon, Cajun Jambalaya Pasta, The Factory Burger and over 50 delicious cheesecakes and desserts. Enjoy this high-energy atmosphere seven days a week.
Ristorante Luciano offers the ultimate in fine Italian dining. In fact, it was awarded first place in the San Antonio "Taste of the Town" competition. The restaurant can open early and stay open extended hours when hosting group functions. They can also block groups of seats and can host up to 150 in their own private dining area. After mall hours, the area can be expanded to accommodate more guests. And if it's a quick bite you're after, visit the Food Court for a variety of international options.
Located at Loop 410 and San Pedro Avenue, North Star is close to everything, including the airport and downtown San Antonio. For specific driving directions, give us a call 210.340.6627. Courtesy shuttle services are available from many area hotels, including The Doubletree Hotel, Hilton Airport Hotel, Holiday Inn Select, Marriott Northwest, Embassy Suites Airport, Embassy Suites Northwest, Fairfield/Courtyard North Star, Staybridge Suites Airport, Drury Inn and Suites Airport, OMNI San Antonio Hotel and The Holiday Inn Express Airport North. Mall hours are Monday through Saturday, 10 a.m. to 9 p.m., and on Sunday from noon to 6 p.m. Holiday, department store and restaurant hours may vary. For more information visit northstarmall.com.
Situated on the edge of the Texas Hill Country, just off Interstate IH-10, The Shops at La Cantera is a relaxed outdoor environment surrounded by manicured gardens and water features. It's an open-air marketplace that offers the conveniences of indoor shopping surrounded by plush outdoor lounges. Relax at one, or let the children play at the playground near Dillard's and Macy's.
The Shops at La Cantera also offers stylish outdoor dining cafes and restaurants featuring many superb lunch and dinner menus.
Anchored by Dillard's, Macy's, Neiman Marcus, and Nordstrom, The Shops at La Cantnera also host more than 150 specialty stores including: Anthropologie, Apple, Betsey Johnson, BOSS Hugo Boss, Brooks Brothers, Burberry, Cole Haan, Custo Barcelona, Juicy Couture, Kenneth Cole, Lacoste, Puma, Ralph Lauren, Sony Style, Tiffany & Co., Tommy Bahama, The Art of Shaving and many more. For a complete list of retailers and restaurants visit theshopsatlacantera.com.
Tax Free Shopping
During your visit to San Antonio, stop by either of our Texas Tax Back locations inside the malls to receive the sales tax refund on merchandise purchased. For more information, please call 001.210.530.0074 or visit txtaxback.com.
About North Star and The Shops at La Cantera
North Star and The Shops at La Cantera is owned and managed by General Growth Properties, Inc. GGP currently has ownership interest in, or management responsibility for, more than 200 regional shopping malls in 43 states, as well as ownership in planned community developments and commercial office buildings. The Company's portfolio totals approximately 200 million square feet of retail space and includes more than 24,000 retail stores nationwide. The Company's common stock is traded on the New York Stock Exchange under the symbol GGP. For more information visit ggp.com.
