NEWS FROM APSP

American Girl® Unveils New Store for Girls at Park Meadows in Denver [June 2010]
Park Meadows Becomes Home to Popular American Girl Store in March

Excitement levels are about to reach "mile-high" proportions for girls in Denver as American Girl prepares to open its new experiential retail store on March 27, 2010. Located just minutes outside of Denver in the spacious Park Meadows lifestyle shopping venue, the 8,500-square-foot store offers an unforgettable shopping experience and engaging activities for girls such as designing a doll-sized T-shirt or giving their dolls a new hairstyle in the signature Doll Hair Salon.

"We're thrilled to bring this exciting retail concept to the legions of American Girl fans in Denver and the surrounding areas, " says Ellen L. Brothers, president of American Girl. "The new store allows us to celebrate with even more girls and provides them with a fun, engaging way to enjoy the American Girl experience."

The American Girl Denver store will feature a complete assortment of the company's popular historical and contemporary dolls, along with a wide selection of doll outfits, accessories, Dress Like Your Doll® clothing, and a variety of the company's best-selling books. For girls who want to treat their doll to a new look, a visit to the Doll Hair Salon is a must. From ponytails to pampering to pierced ears, girls can watch as trained stylists work their magic or pick them up later when they're all ready to go.

For fashionable young fans, the store will feature a "Creativi-tees" boutique, currently exclusive to the New York and Chicago locations, where girls can create stylish T-shirts for their dolls. Girl-friendly events and activities based on the American Girl characters and award-winning books will also be available throughout the year.

For more information on the new American Girl store, visit americangirl.com/stores or call 1-888-777-0010.

ABOUT AMERICAN GIRL
American Girl Brands, LLC, is a wholly owned subsidiary of Mattel, Inc. (NYSE: MAT, www.mattel.com), the world's leading toy company. Since American Girl's inception in 1986, the company has devoted its entire business to celebrating the potential of girls ages 3 to 12. American Girl encourages girls to dream, to grow, to aspire, to create, and to imagine through a wide range of engaging and insightful books, age-appropriate and educational products, and unforgettable experiences. In meeting its mission with a vigilant eye toward quality and service, American Girl has earned the loyal following of millions of girls and the praise and trust of parents and educators. To learn more about American Girl or to request a free catalogue, call 1-800-845-0005 or visit americangirl.com.

ABOUT PARK MEADOWS
Park Meadows is Colorado's only retail resort. Thoughtfully conceived and meticulously executed, the 1.6 million square-foot super regional shopping center combines the best of the Colorado outdoors with 180 of the finest retailers and restaurants in America. Home to Nordstrom, Macy's and Dillards, other top names include Crate & Barrel, Pottery Barn Kids, Ann Taylor, Janie and Jack, Anthropologie, Sephora, PF Changs China Bistro, Brio Tuscan Grill and The Cheesecake Factory. Park Meadows is also recognized as one of America's Premier Shopping Places, a unique collection of shopping, dining and entertainment destinations located throughout the USA.

Park Meadows is owned and/or managed by General Growth Properties, Inc. GGP currently has ownership interest in, or management responsibility for more than 200 regional shopping malls in 43 states, as well as ownership in planned community developments and commercial office buildings. The company's portfolio totals approximately 200 million square feet of retail space and includes over 24,000 retail stores nationwide. The company is listed on the New York Stock Exchange under the symbol GGP.