Water Tower Place Partnership Cruises into 2010 with Water Tower Place Shop and Cruise Package for Tour Groups [April 2010]

Promotion partners Chicago's First Lady Cruises and the Chicago Architecture Foundation to offer critically-acclaimed architecture river cruise with Premier Perks incentives.

Water Tower Place, Chicago's First Lady Cruises and the Chicago Architecture Foundation (CAF) announces the Water Tower Place Shop and Cruise Package. This partnership offers travel groups a money-saving cultural, retail and dining package. The Water Tower Place Shop and Cruise Package, is available beginning May 1, 2010 and continuing through November 20, 2010.

This one-of-kind collaboration includes special pricing for passage on Chicago's top-rated and critically-acclaimed tourist attraction, The Official Chicago Architecture Foundation River Cruise, unique group dining options at the innovate restaurant foodlife in Water Tower Place; plus shopping savings and incentives through the Water Tower Place Premier Perks program.

The ninety-minute river cruise highlights 53 significant buildings with commentary provided by CAF-certified, volunteer docents/guides. Tour Groups will become immersed in Chicago's world renowned riverfront architecture while cruising on the main, north and south branches of the Chicago River. Chicago's First Lady's fleet of custom-designed, luxury vessels offer guests seating in open-air upper decks or the climate-controlled interior salons.

Cruises depart from Riverside Gardens located on Chicago's new Riverwalk, at Michigan Avenue and Wacker Drive, just 8 short blocks south of Water Tower Place. There is a convenient motorcoach drop-off area adjacent to the boat dock.

Water Tower Place Premier Perks feature more than 60 exclusive savings and incentives throughout Water Tower Place, including Macy's and American Girl Place, and includes a signature gift with purchase.

Foodlife, located in Water Tower Place, is offering Shop and Cruise guests a special all you can eat price of $16.95 per person for either lunch or dinner. This price doesn't include tax or gratuity. Foodlife features 14 distinctive kitchens, each with unique menu that are made from scratch daily. The wide-ranging urban dining venue offers everything from freshly-tossed salads, barbeque, burgers, pasta and tacos to Chinese and Thai food. A private dining room is available for groups booking this special package.

The package offers groups flexibility and ease of booking. Groups can choose to cruise either before or after a day of shopping at Water Tower Place and may choose to dine at foodlife, known for its wide variety of dining options. A group can book the package via phone or on-line.

"This package offers it all," Katie Lindsay, marketing manager for Water Tower Place, "an incredible indoor shopping experience at Chicago's world famous Water Tower Place on Chicago's Magnificent Mile and an unforgettable outdoor experience aboard the Chicago Architecture Foundation river cruise showcasing Chicago's world-famous architecture."

To reserve space contact Jennifer Devermann, Group Sales Manager, the Chicago Architecture Foundation, 312-322-1131 or email Jdevermann@architecture.org. Group reservations are welcomed all year

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